MAP POLICY

Zero Hour Minimum Advertised Pricing (MAP) Policy

Effective Date: March 10, 2017
Contact Email: sales@zerohourmoto.com

Zero Hour’s Minimum Advertised Pricing (MAP) Policy is designed to maintain the brand’s integrity, support reseller competitiveness, and ensure consistent pricing across all platforms. Zero Hour allows its resellers to sell products through various channels, but all must adhere to the guidelines set forth in this policy to ensure a fair marketplace for everyone.

Key Guidelines:

1. MSRP Schedule:
Zero Hour will periodically publish the Manufacturer’s Suggested Retail Price (MSRP) for all products. Resellers are required to adhere strictly to the MSRP without advertising any discounts or reductions.

2. Where It Applies:
The MAP policy applies to all forms of advertising, including:

  • Flyers
  • Online stores
  • Emails
  • Catalogs

Exemption: In-store promotions or private communications not widely distributed are exempt from this policy.

3. Bundled Offers:
When advertising bundles or including free/discounted products with Zero Hour items, the total value of the package must reflect the combined MSRP of all included products, ensuring that the effective price of any Zero Hour product does not fall below the established threshold.

4. Prohibited Pricing Displays:
Resellers must not engage in the following prohibited pricing practices:

  • Using visible price alterations like strikeouts or suggesting customers "call for price" or "add to cart for price."
  • Any form of visible or implied discount that reflects a price lower than the allowed threshold.

5. Selling Price Flexibility:
While the policy governs advertised prices, resellers retain the flexibility to sell Zero Hour products at any price to individual customers through in-store or phone transactions. This policy only applies to public advertisements.

6. Internet Auctions:
Zero Hour products sold via internet auction sites must adhere to MSRP guidelines. "Best Offer" formats, or any pricing mechanisms that allow consumers to negotiate below the advertised MSRP, are strictly prohibited.

7. Promotions and Coupons:

  • Zero Hour products may not be included in storewide promotions or discounts that result in prices below the allowed threshold from the MSRP.
  • Offering coupons for future purchases not tied to current Zero Hour products is allowed.

8. Third-Party Platforms:
Selling Zero Hour products on unauthorized third-party sites such as Amazon, Walmart, or similar platforms is strictly prohibited unless expressly authorized in writing by Zero Hour.

9. Policy Violations:
Intentional or repeated violations of this MAP policy will result in the following penalties:

  • Immediate suspension of product shipments.
  • Loss of discounts, incentives, or reseller privileges.
  • Possible termination of the business relationship with Zero Hour.

10. MAP Policy Adjustments:
Zero Hour reserves the right to modify, suspend, or adjust the MAP policy or MSRP for any product at its sole discretion. Such changes will apply equally to all resellers. In the event of special promotions or MSRP adjustments, all resellers will be notified in advance to comply with the updated policy.

Contact Us:
For questions or clarification regarding this MAP Policy, please contact us: